A major part of getting exposure on the internet is by having good search engine rankings.  These search engines make it easy for your site to be found by your prospective clients. 

There are several aspects to search engine marketing that you should pay close attention to.  Keep a close eye on your keyword conversion rates.  Depending on the product or services your are promoting the HOT keyword today could be a dead keyword tomorrow.  Continue to use TRACK THAT AD, as this will give you a better idea of how your keyword campaigns are doing.